TIM CZAYKA
BRAND MANAGER. NERD. SORCERER.
FROM OUR BASEMENT INTO THE WORLD.
1998 - computer monitors were huge and their fans defeating. Imagine the smell of electricity in the air of my parent's basement which was packed with my friends and I for another all-nighter gaming session.
It was there that my passion for brands and marketing was sparked. Looking at the packaging of the boxes around us, I realized how easily they create a connection to the gaming world before you even switch on the power button.
Amazed by the subtle, yet powerful way of communication, I fell in love with the science of branding and visualization.
Emerging from our dark basement after hours of gaming, the outside world then showed me the true power of this combination: Now, noticing brands and communication everywhere, I said to myself:
"This is what I want to bring to life too."
A couple of decades later, I still cherish a good gaming session while pursuing a career in marketing, currently within the brand management of a grown tech startup in Germany.
Looking at my slim monitor today, I sometimes think about these early days and smile. Out of nostalgia but mostly, because I am exited and curious what the next developments in gaming and branding might unveil.
If you are in the area of Hamburg and fancy a conversation about life, gaming or marketing, feel free to drop me a line. I'll make sure to reserve us a place at the bar. Gaming session optional.
TIM.
